While at Epi-interactive, we were tasked by the University of Minnesota to develop SAVI (Shiny Analysis Visual Insights), a novel application to analyze and visualize animal health data. A key responsibility on this project was to create a flexible design that could be adapted for different app that analyzed different disease and animal data. Created all logos, visuals and styles.
Refreshed the branding for Epi-interactive, a human and animal health consulting company based in Wellington, New Zealand. Deliverables included a fresh logo and stationary, a new website along with custom illustrations and updating the marketing materials.
Helped concept, plan and carryout this marketing initiative to drive sales during slower months. Created a special offer centered around bulk produce for canning. A customer was directed to a signup landing page via online advertising, then sent weekly emails showcasing produce that was on special for week.
I was responsible for creating specific landing pages with A/B testing for further learning, designing special gifts for customers, and created all marketing pieces including social media assets, web ads and email heads.
I also help plan, style, shoot and edit two tutorial videos on how to can strawberry jam and tomatoes.
The result was a peeked customer awareness and increased sales.
Sign Up Landing Page
Thank You Artwork
Surprise Customer Gifts - Jar and Freezer Lables
Social Media Assets
How to Can Tomatoes Tutorial Video
Be Fresh Catering Menu
Created a catering menu for Be Fresh, a local food market owned by SPUD. Worked with SPUD's marketing team to concept, plan, and produce the menu. My responsibilities included menu design, layout, icon illustration, and print production. Additionally, I planned, oversaw, and stylized the photoshoot alongside the photographer, Jennifer Northrup.
The Soup Box is a soup cleanse created under the Be Fresh brand. The project goal was to create soup packaging that could be sold individually or as part of a larger 5 soup cleanse. The design was kept clean and minimal to promote a clean, fresh feeling and to showcase the vibrate soup colors.
Mainland Milk is a product distribution company for SPUD, mostly delivering Avalon Dairy products and The Juice Box. Created all new branding, including logo, stationary and website.
Mainland Milk Logo
Mainland Milk Stationary
Mainland Milk Website
Mainland Milk Website Cont.
Mainland Milk Website Cont.
Juicing With SPUD
Worked with the marketing team to revamp SPUD's Juicing Program. The project goal was to create a more friendly, DIY feeling program, where customers could buy boxes of produce for a 1, 3 or 5 day juice cleanse.
I concepted the new look and materials needed. Created a DIY Juice Cleanse plan, stickers to go on the cleanse boxes, created digital ads, and organized and shot a photoshoot of the cleanse products.
The overall result was increased customer satisfaction with their cleanses and a jump in sales.
Juicing Cleanse Booklet
Juice Cleanse Recipes
Worked with client Boston Pizza while at Admok Creative to develop various promotional pieces. Adapted Boston Pizza's new branding to various menus including GlutenWise, Health Check. Created new digital menu displays for their new store in SAIT.
SAIT Digital Menu - Starters, Soups and Salads
SAIT Digital Menu - Pizza
SAIT Digital Menu - Pasta and Beverages
SAIT Digital Menu - Combo
Now & Then - A Fort McKay Cookbook
Worked with the Fort McKay First Nation while at Admok Creative to create a cookbook. All recipes were from the local community. Responsible for initial concept, and worked with designer Clay Kropp on the final layout.
Get It! Stand Up for Cake
Worked with editors on 425 magazine's product article. Researched and collected cake stands, styled photoshoot and laid out article.
Intro spread for a 425 magazine article on a new grass fed cattle company up in Snoqualmie, Washington. Responsible for all layout and pre-press.
Concepted, illustrated, and designed article for South Sound magazine based on environmentally safe cleaning tips.